In 1970 joint procurement of goods was a great competitive advantage for the ten existing tyre service subsidiaries. Through contacts abroad tyres could be imported at low cost. As a result entire wagons were ordered for all branches. In order to process these transactions Pneuhage owner Karl-Heinz Schütterle then founded the company Interpneu.
The core business in the beginning, however, was the introduction of different exclusive secondary brands of tyre manufacturers on the German market in addition to the importing of tyres. In the beginning Interpneu as a wholesaler focused mainly on business with large supermarket chains. With a field service team the distribution of exclusive brands and wholesale purchases was extended to other tyre dealers. In the past it only took a couple of truck loads to deliver to customers on a weekly basis. Today, more than 15,000 customers shop at Interpneu and are delivered each day from the tyre central warehouse in Speyer, the alloy wheels warehouse in Karlsruhe and the truck tyre warehouse in Nossen.
In 1971 one of the first alloy wheels in Germany was showcased by Herbert Stier who was head of sales at the time. Already in 1975 Interpneu placed alloy wheels on its permanent supply list.
Later, Herbert Stier as manager continuously expanded the wheels assortment and the company brand Platin. Interpneu became a full assortment provider. In the meantime spoilers, seats, steering wheels and motor oils have been added to the assortment, however, concentration was placed on our core business of tyres, wheels and mounted wheels – with success!
Establishing new tyre brands cost a lot of time and effort for Interpneu with each new venture. And when the business finally started to run well, the ensured exclusiveness was often already no longer guaranteed. The only solution was to create a company-own brand. In 1987, the first PLATIN tyres came onto the market, in 1991, the first alloy wheels were shipped in elegant black cartons. Today, PLATIN as the only wheels AND tyre brand is the most successful brand on the market. The Platin mounted wheel program convinces customers.
From 1983 until 1984